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NEWS|News Archive|Events|San Francisco|Stormy sale

Stockroom.com buys Stormy Leather
Monday, 7 May 2007


Stockroom.com, the oldest online adult toy retailer specialising in high-quality BDSM gear and fetish wear, has acquired San Francisco-based Stormy Leather, a leading manufacturer of fetish clothing and toys.

Stormy Leather was founded in 1983 by Kathy Andrew in a Sanchez Street basement. The business later relocated to the American Industrial Center on Third Street and then to its current location at 1158 Howard Street, where the Stormy Leather Retail Store opened its doors in May 1990.

In December of 2002, Stormy Leather was purchased by the Florida based corporation Eurotique, who continued building the Stormy Leather business until this year when the company's owners decided to retire.
Stockroom’s acquisition of Stormy comes in a year of — to quote Marketing Director Juli Crockett — “quite a growth spurt” for the LA business, which was founded in 1988 by 21-year-old college student Joel Tucker.

Prior to the purchase, it had already expanded its manufacturing with its Kinklab line and the acquisition of Syren Latex, relaunched Stockroom.com and added a men-only version, GayStockroom.com. In a coup for its new affiliate programme, it also now provides all the toy stores for the Kink.com network of sites.

Stockroom.com is bringing the entire Stormy Leather production team on board, and will renovate the Stormy Leather retail store. “When Stockroom.com purchased Syren, our design team performed a makeover on both the store and the product line which breathed new life into the company,” says Stockroom/Syren latex designer Jeff of LA.

“Reinvigorating the Stormy image will involve the same strategy of carefully redesigning the store and selectively editing and adding to the product line that we exercised with Syren Latex. The renovated Stormy store will not only be more aesthetically pleasing, but visitors will find it easier to shop.” High-quality merchandise and superior aesthetics will be “a key focus”.

Following a ‘before’ sale of its old stock, Stormy will be closed for renovations until May 15 when the doors to the new, improved store will open and the ‘after’ sale will begin. A Grand Opening play party and fashion show is scheduled for Friday May 18.

Monday, 7 May 2007

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