Prong Jewellery, London’s well-known fetish accessoriser, has unveiled its brand new website.

A far cry from the simple black and white shopping cart, the revamp will greet visitors with what Prong promises is “a sumptuous and seductive site” offering the brand’s full range.

Alongside the new-look web shop, there is also a range of new products, only just added. The new styles consist primarily of a distinctive collection of posture collars in which Gothic Lolita lace trims, buckles and padlocks, and full-on crystal bling are the order of the day.

"Prong jewellery really is the ultimate fetish accessory," says Lady Sedusa, Prong’s owner and head designer. “There is something to go with all the great latex designer labels. House of Harlot and Libidex have used Prong in their photo shoots to show a complete look, and both stores stock a selection of our products too."

Along with Prong Jewellery's own products, Prong is also the only place to shop for Scarlet Diva designs. “Prong teamed up with Marnie of Scarlet Diva some time ago. It's a pleasure to offer our customers the very best in fetish jewellery, and Scarlet Diva is a prized addition to our store," adds Lady Sedusa. 

“In fact, within the next week we’re doing another shoot for a new range by Lizzie McQuade. You may not have heard of her yet, but get ready — her styles are already being featured in Vogue, and completely fit the Prong ideal.”

Signing up as a Prong Member earns customers a permanent five percent discount off all styles on the website, as well as benefits from sales and promotions throughout the year.